NGOP Project description:
Marriott’s Next Generation Offers Platform (NGOP) reinforces Marriott’s direct booking value proposition and allows customers to find the best value and get the best out of their travel experience through bespoke / curated offers and personalized content.
NGOP is one of the top priority programs for Digital in 2019. The program has tremendous visibility & support from the Global Officers and aggressive growth goals for revenue, enrollments and co-brand.
Business Problem:
The current offers on Marriott.com are underutilized because of guests’ perception that the offers provide little value, and that Marriott.com is not the appropriate place to search for deals
Design Goals:
• To unify the experience across all digital touch points
• Rethink the current state to create a more connected and engaging platform
• Leverage the sense of immediacy on mobile apps to surface deals at opportune moments
• Create an instantly recognizable, personalized approach to deals
My role:
Art direction, User research/testing, User flows & wireframing, UI design
Gathered requirements from the product team
Collaborated with the research team to gather quantitative and qualitative data about our users and their needs
Given research and requirement input, created use cases and task flows
Developed (low-fidelity) wireframes and an interactive prototype via Invision; tested prototype and implemented feedback from key stakeholders (e.g., biz team, product owner)
Post-testing, designed UI for high-fidelity interactive prototype
Defined features for MVP product
Coordinated with engineering team to create user stories and launch finalized product