- Designed an enterprise-wide social networking mobile application for a $1B+ global company with offices across Europe, Asia, and the Americas
- Responsible for end-to-end development, including wire-framing, prototyping, functionality, usability testing and art direction.
City Electric Supply is a family-owned electrical wholesale distributor dedicated to providing the best customer service in the United States since 1983.
Every two years, CES hosts its North American Managers conference. At this year’s installation, more than 1,200 employees converged for three days of learning, celebration, and networking.
For NAMC 2018, CES wanted to create a mobile application to give users a reason to spend more time with the event’s many vendors in a fun and interactive way. The goal was to prompt users to engage with all booths and spend more time looking around and exploring products they may have otherwise missed while at the conference.
We created a scavenger hunt within the NAMC Mobile App by integrating an augmented reality camera interface and machine learning to recognize items and reward users for finding those items. This allowed users to collect badges and earn points by scanning items located throughout the conference with their mobile camera. Items were selected in two categories: fun items that were mostly random and outside the counter day area, and booth items that were vendor products. The fun items were designed to engage users with the environment and location, and the booth items were designed to engage users with vendors.
Users could also see a list of all the available badges, each one with a hint associated with its location. We placed 65” flat screen displays throughout the venue to show the leaderboard of the top 20 participants in real time, along with some info about the app and a scrolling marquee at the bottom with information. The screens made attendees more aware of the app and the scavenger hunt and gave the point leaders a chance to show off their status.
Total points collected by all users
Total badges collected
Users found all the badges
Favor the Kind is a lifestyle brand that strives to spread joy by favoring small businesses, makers, and gives back to the community. We specialized in a brand immersion, brand redesign, social media strategy, web redesign and development.
Led user research including information architecture, interaction design, user interface art direction, iteration & implementation. Worked alongside with our dev team, Content Strategist and collaborated with 2 more designers on a few screens.
City Electric Supply is a family-owned electrical wholesale distributor dedicated to providing the best customer service in the United States since 1983. We partnered with them to develop a mobile application to encourage brand interaction in a fun and relevant way.
City Electric Supply wanted a new way to engage with their customers, suppliers, and employees that didn’t feel like an advertisement or a marketing campaign. Many of their branches were already running fantasy football pools on paper, so expanding this idea into something that could reach a much larger audience seemed like a great choice.
Picks by City Electric Supply was developed by Eighty Three Creative as a native app for both iOS and Android. The game follows the 2018-2019 NFL season schedule and users make their weekly picks up to one hour before kickoff. As the games complete, we tally the scores of the user’s correctly picked matches, which are shown on the weekly leaderboard.
This approach has two main advantages. By asking the user for new picks every week, we keep engagement high in the app throughout the season. Clearing the leaderboard each week also gives users a level playing field and the opportunity to jump in at any point in the season and still reach the top of the charts to win prizes.
To make this a successful marketing campaign and build revenue for City Electric Supply, we reached out to some of the client’s more established vendors and sold advertising spots within the app itself. This revenue is used to award prizes to the top three places on the weekly leaderboard, which gives a great incentive to keep playing the entire season. The goal is to keep some of the existing brand elements in addition to the app’s own brand identity to increase mindshare.
Overall average 4.8/5 stars from 354 ratings on the iOS store 21.9% of active users have the CES app installed.
473,922 Ad Impressions
8,117 Ad Clicks
389,900 Picks Made
This is a website redesign for the creative agency "Illuminati Studios". Illuminati Studios wanted a brand that reflected their hip creative team that was both professional and approachable. My role in the project was to develop the general look of the all the corporate identity pieces (brand typography, color, & photography choices) and to direct the photo session. All team was very happy with the results.
Atmasphere is a revolutionary new yoga and fitness studio that has several locations across the US. The client was looking for clean, modern/organic design, that represents the mind, body, and soul. Here is the original layout I created:
Orangetheory Fitness's group exercise classes, which incorporate interval fitness training, have garnered a popular following at the chain's more than 300 locations across 32 states. The six-year-old company, with a three-year growth rate of 1,147 percent and 2014 revenue of $10.4 million, is one of fastest-growing companies in US.
They asked us to design a website for them, along with a lot of different campaign and marketing pieces. I was a leading designer in their projects, where I helped them to create a dynamic and intense branding. Additionally, I designed the logo "OTBeat" for their new application:
Eddie Ojeda's (from the heavy metal band Twisted Sister) award-winning hot sauces has exploded on the hot sauce scene. Eddie engaged our company to develop the logo and three label designs for the sauces, where I was a lead designer on the project. One of the challenges was making a grungy, rock-n-roll looking design while, at the same time, being extra clean. The client wanted to see too much stuff on his sauce labels: himself, Dee Snider, his guitar, fruits, logo and his story.
In the end, he was very satisfied with the logo and the labels I created.
Series of Wine infographics I designed for the "WineZeus" Blog. The idea was to be a simple and clean design to help explain the winemaking process and tasting:
Instead of having low quality selfies, I came up with fun way to have a profile image for every employee of our creative agency "Illuminati Studios":
Illustrations from all around, including characters and storyboards for some of my videos.