About

Hi! 

I'm a multidisciplinary designer and creative leader with over a decade of experience shaping digital products, brand identities, and user-centered experiences. I’ve built and led cross-continental design teams, launched impactful visual systems, and brought clarity to complex problems through thoughtful, collaborative design.

My background spans UI/UX, branding, and art direction—from redesigning enterprise platforms to crafting visual identities that drive engagement. Most recently, I’ve led design initiatives at MX Build and EastBanc Technologies, where I helped scale design processes, mentor teams, and turn vision into pixel-perfect execution.

With a Master’s degree in Advertisement Design from the University of Technology and Design in St. Petersburg, Russia, I bring a strong foundation in visual storytelling and communication to every project. Whether I’m prototyping a user flow, running a design sprint, or refining the details of an interface, I’m driven by curiosity, empathy, and the desire to create work that connects people.

Let’s build something beautiful, functional, and human.

Cheers, Xenia