SnowIQ - snowplow fleet management - SaaS platform

Overview

SnowIQ is a part of TerraIQ, an intelligence platform that uses real-time mobile tracking to power vehicles and asset management, specializing in snow management. The platform offers a comprehensive fleet management system and app, providing essential tools for municipalities and public safety agencies to manage their snow removal operations effectively and ensure road safety during severe weather events. As a modular enterprise SaaS platform, SnowIQ is designed to enhance efficiency, safety, and resource management during snowstorms.

My Role

I played a key leadership role in the end-to-end redesign and enhancement of SnowIQ, focusing on improving visual consistency, usability, and expanding functionality to better serve public safety agencies and municipalities. My responsibilities included:

Design System Creation:

Developed a unified design system for SnowIQ, ensuring consistency across all interfaces by standardizing fonts, colors, grid systems, iconography, buttons, and input fields. This approach streamlined future feature development and improved overall usability.

User Research & Collaboration:

Conducted user interviews and feedback sessions with supervisors, and field operators to gather insights and refine workflows. Worked closely with engineers and product managers to integrate user feedback into the design.

Multi-Role Dashboard Design:

Created dashboards for various user roles, including Supervisors, Drivers, and Contractors, enhancing their ability to track operations, monitor road conditions, and respond to emergencies in real time.

Feature Enhancements:

Led the design and implementation of several critical features, including:

Messaging, Video, and Audio Communication:

Enhanced communication systems by adding chat, video, and audio calls, enabling smooth collaboration during storm events.

Phase Management:

Introduced the ability to manage multiple active phases, reflecting the reality of complex snow operations during storms.

Editable Routes and Assignments:

Improved flexibility by allowing managers to modify assignments and routes before phases begin.

Road Conditions Monitoring:

Added a new page allowing users to report real-time data such as Road and Air Temperature, Precipitation Type, and Quantity.

Truck Management Portal:

Enhanced truck profiles to include more detailed information, making it easier for contractors to manage and monitor their trucks.

Notifications System:

Designed notifications to deliver essential updates to Supervisors and Drivers promptly.

Improved Navigation System:

Reorganized the platform's structure to separate Active Event operations from Administration functions, improving usability for all user roles.

The Problem

Public safety agencies and municipal departments faced difficulties in coordinating snowplow fleets, managing resources, and ensuring road safety during extreme weather events. The previous system lacked:

Real-time tracking capabilities.

Comprehensive communication tools.

Intuitive interfaces for multi-role users.

Predictive analytics for proactive decision-making.

The Solution

SnowIQ was developed and redesigned to address these pain points by:

Providing real-time tracking of snowplows, road conditions, and operational status.

Creating a unified design system for consistency and efficiency across all modules.

Adding critical features like Phase Management, Road Conditions Monitoring, and Enhanced Communication Tools.

Ensuring usability across desktop, tablet, and mobile environments.

Impact

Reduced response times by 20% during severe weather events by providing accurate, real-time information and actionable insights.

Improved user satisfaction by making the platform more intuitive and accessible across all devices.

Enhanced communication and coordination between dispatchers, field operators, and supervisors.