Orangetheory Fitness's group exercise classes, which incorporate interval fitness training, have garnered a popular following at the chain's more than 300 locations across 32 states. The six-year-old company, with a three-year growth rate of 1,147 percent and 2014 revenue of $10.4 million, is one of fastest-growing companies in US.
They asked us to design a website for them, along with a lot of different campaign and marketing pieces. I was a leading designer in their projects, where I helped them to create a dynamic and intense branding. Additionally, I designed the logo "OTBeat" for their new application: