Eddie Ojeda's (from the heavy metal band Twisted Sister) award-winning hot sauces has exploded on the hot sauce scene. Eddie engaged our company to develop the logo and three label designs for the sauces, where I was a lead designer on the project. One of the challenges was making a grungy, rock-n-roll looking design while, at the same time, being extra clean. The client wanted to see too much stuff on his sauce labels: himself, Dee Snider, his guitar, fruits, logo and his story.
In the end, he was very satisfied with the logo and the labels I created.